How a lot is a haircut these days? In our native barbershop, a good minimize is P60, with the usual shoulder and brow therapeutic massage, together with a wholesome dose of the newest city chismis.
In 1997, a haircut value round P35.
That’s about double the worth in twenty years. The value has turn out to be even steeper with the rise of premium barbershops; one in Lipa, Batangas, named Il Capo (Italian for “The Boss”) presents a haircut for P700, whereas The Urban Barbershop in Tomas Morato, Quezon City, charges clients a mean of P300-P400 per haircut.
Why the sudden inflow of high-end barbershops?
It’s a part of the evolution of Filipino city males who’ve extra earnings and need to look good whereas having fun with pampering providers.
Thus, one’s coiffure now must be “craft,” performed by “third wave” barbershops designed as a lot to be a snug masculine lair for its clients, as a spot to be “seen” by way of Instagram.
The first wave was the standard barberya sa bayan, or the everyday city barbershop.
The second wave barbershops have been these within the mall—Bruno’s and the slew of unbiased outlets created to service the dads and children who include mommy to the mall. While the mothers went afternoon procuring and acquired some pampering within the salon, daddy and the boys acquired their haircuts in a separate, appropriately manly store.
The third wave are the craft barbershops, which supply extra providers than conventional barbershops: Craft beer or craft espresso is on the market to clients whereas they’re having their hair and beard trimmed, nails minimize, and many others.
Il Capo barbershop in Lipa presents espresso and different drinks with its haircut. The P700 haircut comes with a glass of single-malt whiskey for the shopper. Il Capo’s interiors are appropriately elegant as properly—darkish wooden paneling and a deep forest-green palette for the partitions, evoking a 19th-century English manor.
“The Batangueño market is ready for this kind of luxury service,” Il Capo proprietor TJ Fabie says. He additionally owns Hotel 1925 the place his barbershop can also be positioned.
Il Capo, aside from being a barbershop, is likewise a café and showroom for the proprietor’s vintage assortment.
“Many Filipinos are now well-traveled and have more money to spend,” Fabie factors out. “So, naturally, they look for places that can provide quality service and a more luxurious, premium ambiance.”
People pay not only for the service, but additionally for the expertise, says Fabie. While folks used to go to the barbershop to get a haircut or out of loyalty to their suking barbero, “nowadays value for money in the service industry equates to unique experiences that heighten commonplace activities, and the overall experience should complement their lifestyle.”
Or, as The Urban Barbershop co-owner Chad Joseph Africa places it, “It’s not just about the haircut anymore, it’s the interiors, the music, the exceptional customer experience and even the after-service that really make an impact.” —CONTRIBUTED
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