The Department of Tourism (DOT) on Wednesday stated that it has began implementing ‘twin-destination’ promos between the Philippines and different international locations in Asia Pacific to spur tourism arrivals from North America.
DOT Secretary Wanda Teo made this announcement earlier than Asian-American journey brokers in a latest enterprise mission in San Jose, California, citing a 2016 DOT survey which confirmed that American tourists visiting the Philippines often join through Hong Kong, whereas a few of them fly subsequent to Singapore.
The survey additionally confirmed that American tourists additionally favor Bangkok and to Kuala Lumpur as connecting flights to the Philippines.
In the identical enterprise mission, Teo solicited their help in enhancing people-to-people exchanges and tourism actions between the Philippines and Asia-Pacific international locations.
“Asia Pacific is considered an ‘exotic area,’ and everybody now is looking at the region as their new destination, particularly most Americans who have been to Europe, South America. And it is only now that they are able to discover the Asia Pacific region,” Teo was quoted saying.
She enlisted help from varied stakeholders in implementing twin-destination tour packages, considered one of which is flag-carrier Philippine Airlines (PAL), which has supplied airfares at discounted costs.
The DOT chief additionally stated that Eva Air, which flies to Cebu; Asian Airlines, and only in the near past Korean Airlines which has added flights from San Francisco going to Manila, are additionally among the many airline companions which have been very supportive of the DOT in conducting its familiarization journeys, and shortly the Balikbayan packages.
Citing information from the DOT, Teo stated that Philippine air connectivity has improved considerably through the years, which has seen the entry of China Air, Eva Air connecting Manila by way of Taipei and to Cebu-Bohol-Siquijor; Korean Air and Aseana Air additionally fly incessantly to Manila by way of Clark, and between Clark-Davao; and Clark-Boracay.
“Twinning domestic destinations like Clark with other Asian destinations would be profitable as it is already a secondary gateway to Laoag, Vigan, and La Union, extending even to Baguio via TPLEX,” Teo stated.
“Connectivity of our country’s secondary gateways has improved much better and making it even more convenient to travel,” she added noting that it may additionally pave the way in which for less-known and less-traveled locations to be observed.
Meanwhile, Teo stated that the West Coast has already dedicated to produce tourists all around the US to twin locations of Manila and Bangkok in October this 12 months.
DOT San Francisco is additionally pairing off Manila with Vietnam, with PAL providing particular charges for Manila-Saigon, US-MLA-Siagon. PAL which has began giving out particular price promotions for Thailand, will quickly be complemented by a community that can carry all tour packages for the nation starting the final quarter of this 12 months.
Teo expressed confidence that twinning Philippine locations won’t solely usher in overseas arrivals particularly from North America, but in addition open up alternatives for home tourism and secondary gateways.
DOT attache in San Francisco Purificacion Molintas echoed Teo noting that the company will “take advantage” of the Americans’ curiosity on the Philippines.
“…We should strike while the iron is hot and craft all the strategies that can capture the market to the Philippines,” Molintas stated.
DOT San Francisco has lately began implementing this twin-destination promos in collaboration with DOT Los Angeles concentrating on Thailand, Vietnam and Malaysia.
California and Vancouver are amongst hosts of probably the most various Asian diasporas in North America, making them excellent markets for this system.
Data from the DOT confirmed that US locations second as the highest overseas customer market of the Philippines with 14.87 % of the overall market share or 428,767 arrivals within the first 5 months of 2017.
This determine is a 12.78 % improve in contrast to US arrivals in the identical interval final 12 months with solely 377,595.
Teo stated that whereas vacation spot twinning has already been a longtime program of the DOT within the latest years, the company has been working to broaden the attain of its technique to new rising markets like Vietnam, Thailand, and Malaysia, amongst others.
In the case of San Francisco, Teo stated that it is the very first time they’re touching base with Thai and Vietnamese journey markets, solely this 12 months.
“Our target for them is to increase these markets by 10 percent in the next two years,” Teo stated. (Azer N. Parrocha/PNA)