The Philippine Daily Inquirer’s redesign initiative obtained the nod of its media friends within the prestigious Asian Media Awards in Kuala Lumpur, Malaysia, on Wednesday.
Given the Bronze award, the communications marketing campaign “MyInquirer” was named Best in Newspaper Marketing on this yr’s Publish Asia convention.
Two different main awards acknowledged the visible creativity of Inquirer photojournalists Lyn Rillon and Raffy Lerma.
“Savior to Street Oldies” by Rillon bagged the Gold within the Best Feature Photography class, whereas Lerma’s viral , “Lamentation,” gained the Silver for Best News Photography.
This is the primary Asian Media Award for each photographers, who had been acknowledged for his or her visible creativity (originality of notion and therapy), in addition to means to develop information or understanding of a difficulty by the efficient use of the medium and technical abilities.
More than 300 media executives from over 30 nations attended the April 19 Publish Asia convention with the theme, “Strengthening print in the digital era.” The convention targeted on administration and enterprise points confronted by newspaper publishers within the area, in addition to the brand new initiatives and enterprise fashions meant to deal with them.
The #MyInquirer marketing campaign was a part of Project OMG of the Inquirer Group of Companies that highlights how the paper has embraced the evolving habits of its readers by its totally different platforms.
The marketing campaign was given the distinction of being included within the keynote presentation as a case examine introduced in plenary and an instance of the profitable implementation of a multiplatform, redesign expertise.
Charmaine Bautista-Pamintuan, Inquirer chief advertising and marketing officer, who spoke in lieu of Inquirer president and CEO Sandy Prieto-Romualdez, delivered a keynote presentation that emphasised the collaboration amongst 5 editorial groups in 5 separate enterprise models within the paper.
The redesign, Pamintuan stated, was not solely an aesthetic change; it represented a change in content material, processes, expertise, and methods of reader engagement—a radical rethink of the complete enterprise.
In this sense, the communications marketing campaign was acknowledged for the way it managed to attach with numerous audiences of the Inquirer: from the core middle-aged readers to the colourful and social media-savvy millennials, and even to advertisers.
Capturing real compassion in a single picture could also be troublesome, however Rillon’s “Savior to Street Oldies” made it appear so easy. The , which accompanied the Oct. 9, 2016 story of former financial institution teller Bennielita “Bennie” Sanchez, exhibits an aged bedridden lady smiling faintly throughout Sanchez’s go to. The photograph resonates with the kindness, caring and purity of intention of this younger lady who picks up deserted previous people off the streets and takes care of them till they’re reunited with their households or are “rescued” by social welfare staff.
Lerma’s photograph, “Lamentation” has been described as a contemporary model of Michelangelo’s “La Pieta.”
Cry for justice
“Lamentation,” printed on Inquirer’s entrance web page on July 24, 2016, captured the agony and cry for justice of a grief-stricken lady as she cradles the lifeless physique of her companion, a suspected drug person killed by unidentified vigilantes within the authorities’s unrelenting conflict on medicine.
Lerma has been documenting the killings because the antidrug conflict started in July final yr.
Earlier this yr, “Lamentation” gained the silver medal within the prestigious Society for News Design, the very best award given in SND’s Photography (Single Photo) Breaking News class this yr.
Rillon’s beat entries from Singapore Press Holdings Ltd, whereas Lerma’s competed in opposition to different finalists from Malayala Manorama Company Ltd.
The #MyInquirer marketing campaign bested “A newspaper on a mission to restore a city’s pride” and “Crowdsourcing imagination to create the newspaper for the future by the future” by Jagran Prakashan Ltd., an Indonesian media energy home.
The redesign, Pamintuan stated, outlined the best way the Inquirer informed tales to its readers.
“Our content is our heart and soul, and the design that we did merely enhances (that) content,” she stated.
With the Inquirer’s enlargement to digital, social media and chat apps platforms, Pamintuan acknowledged that the model had introduced its tales nearer to its readers, with content material because the hero. —WITH A REPORT BY INQUIRER RESEARCH
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