Succulent, grass-fed British beef will probably be again on the menu within the Philippines following a £34 million export deal.
Market entry for beef was withdrawn in 1996 due to issues over BSE — higher referred to as “mad cow disease”.
Now, following a go to to UK farms by Philippine inspectors, the restrictions have been lifted.
Announcing the deal, UK farming minister George Eustice mentioned: “Securing market entry for our world-class beef to the Philippines is a large vote of confidence for a sector that already exports greater than £350 million around the globe, together with Hong Kong and Canada.
“The UK beef industry is the envy of the world and this strong demand globally for our traditional breeds reared to the highest welfare standards is what drives our exports and creates opportunities for our farmers.”
The Philippines is the most important food and drinks market in Southeast Asia with meat consumption predicted to develop by 10 per cent over the following 5 years.
Dr Phil Hadley, of the UK’s Agriculture and Horticulture Development Board, mentioned: “We are delighted the Philippines has permitted UK beef exports, a market we already export pork to. The resolution signifies future growth for UK agriculture and our rising export markets globally.
“This decision enhances an exciting 12 months for UK red meat exports, with wider markets opening in Hong Kong last July and a Japanese government delegation investigating beef production controls just last month.”
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