Senator Nancy Binay is planning to summon Tourism Secretary Wanda Teo to shed mild on her division’s plan to recuperate from its current marketing campaign disaster and the way it’s dealing with opposed journey advisories in opposition to the Philippines.
“Magpa-file po ako ng resolution requesting the DOT and its agencies to present their short-, medum- and long-term plans for tourism in the light of the current situation, travel advisories and (the country) being tagged as one of the world’s dangerous destinations,” mentioned Binay, chair of the Senate tourism committee.
Teo is the sister of Inquirer columnist Mon Tulfo who was on the entrance line of the corruption expose launched in opposition to Binay’s father, former Vice President Jojo Binay.
Binay had beforehand urged Teo to penalize McCann Worldgroup Philippines for creating one other tourism ad controversy with its use of a blind man to promote Philippine tourism which sharp-eyed critics notice was ripped off from a 2014 South African tourism video.
This is the third tourism-related promoting fiasco within the final seven years after the “Pilipinas Kay Ganda” theme which was copited from a Polan promo and “It’s More Fun in the Philippines” slogan cribbed from a Switzerland marketing campaign.
Binay believed that Teo ought to have tried tougher to keep away from falling into these disasters as a result of these would solely add up to the destructive picture of the nation particularly for overseas vacationers.
Binay likewise lamented the waste of taxpayers’ cash primarily based on its P650 million contract with McCann. “Pera ng taumbayan ang ginagastos ng DOT para bayaran ang mga ad companies. Tama lang na maging accountable sila,” mentioned Binay.