For 9 years now, at round this time, Watsons has been popping out with a summer marketing campaign targeted on its vary of solar safety merchandise.
Sunblocks made for the face or the physique are particularly fashionable, however now “there is more to summer than SPF,” says Kim Reyes, Watsons group class supervisor for skincare. “People also want a beach body, women want glossy, colored hair.”
This 12 months, the main pharmacy retail model has give you a more rounded marketing campaign referred to as “Make Your Summer,” which highlights merchandise for use earlier than, throughout and after a highway journey or seaside vacation.
“They can color their hair before their trip with Watsons’ selection of hair color kits. “We have sunblocks for use before they go under the sun as well as after-sun products to help cool and provide relief,” says Reyes.
Two gadgets obtainable completely at Watsons are the Before Sun Spray and After Sun Spray from Kojie San. The first is available in an oil-based system with high-performing UVA/UVB filters and moisturizing shea butter and Vitamin E. The second has aloe vera to assist hydrate and soothe. Its Aloe Vera CoolMoist system is designed to assist in giving pores and skin aid after heavy solar publicity.
If you don’t just like the cheesy feeling some sunblocks depart on the pores and skin, Biore from Japan has UV Aquarich with SPF 50+. The product goes on sheer and leaves a refreshing feeling. Hair protectors designed to assist stop dandruff are additionally on the listing of Watsons’ summer necessities.
SM Advantage Card holders who buy P500 value of taking part merchandise till April 26 have the possibility to win island getaways for 4 to Batanes, Boracay, Cebu, Davao and Palawan. Participating manufacturers embrace Nivea, Vaseline, Banana Boat, Beach Hut, Solstice, Biore, Sunplay, Belo, Neutrogena, Cetaphil, Celeteque, Kojie San, Hawaiian Tropic, Dermplus, Ponds and Olay.
“The Watsons brand has been in the Philippines for over 10 years now, and our clients have grown with us,” says Karen Fabres, group advertising supervisor. “We want to maintain our relationships with them, but we also want to be relevant to millennials.”
To try this, they plan to usher in more gadgets like Watsons-branded weight loss plan dietary supplements and shakes within the subsequent few months. “Other Watsons stores in the region carry a selection of ingestible traditional Chinese medicine with ingredients like pearl coix powder made from nutrient-rich adlay seeds. It’s something for us to look into,” says Reyes.
100 new shops are deliberate for 2017 that can push the entire to over 650 shops nationwide. Watsons additionally lately opened its first two-story standalone retailer promoting medicines, skincare and magnificence merchandise throughout St. Luke’s Medical Center in Quezon City.
“We’re looking into opening a few more two-story branches but we require good locations with high foot traffic,” says Fabres.
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