It is the story of storytellers. Through the accounts of individuals behind the information, the espresso desk book, “The Inquirer Story: 30 Years of Shaping History,” offers a distinct perspective on the momentous occasions that modified the course of Philippine historical past.
The book, which carries the voices of Inquirer women and men who’ve proven braveness past phrases in three a long time of journalism, gained the Platinum Anvil within the PR Tools Category throughout the 52nd Anvil Awards of the Public Relations Society of the Philippines held in Makati City on March 10.
The Platinum award is given to excellent public relations (PR) instruments that stand out amongst these already rated “Gold” of their respective classes.
The Anvil, which symbolizes Excellence in Public Relations, is awarded to excellent PR practitioners, applications and instruments which are rigorously screened by choose PR professionals and judged by a distinguished multisectoral jury.
“This award is a testament to the collaborative effort of all the creative and hard-working individuals behind ‘The Inquirer Story,’ ” Ruel S. De Vera, writer and editor of the book, mentioned after receiving the award with the Inquirer group members.
In her opening remarks throughout the awards night time, Rochelle Elena Gamboa, chair of the 52nd Anvil Awards Committee, described the book as reward to millennials due to the way it retold historical past in a compelling method.
The 312-page book, printed in 2015 by Inquirer Books, PDI’s book publishing arm, to commemorate the Inquirer’s 30 years as a chronicler of present occasions, was the brainchild of the late Inquirer editor in chief, Letty Jimenez-Magsanoc.
Her idea was to place collectively all of the anniversary dietary supplements of the paper printed each Dec. 9.
The book places collectively tales and articles that give an perception on the hows and whys of the paper’s operations, in addition to the roles performed by workers concerned within the reporting of the information.
In “How ‘the pork’ was lost” (Dec. 9, 2013), Magsanoc wrote concerning the editorial course of behind the pork barrel rip-off collection, an investigative report that resulted in wide-ranging reforms within the authorities’s dealing with of taxpayer cash and despatched at the very least three influential senators behind bars.
The book additionally options entrance pages, editorials and tales prior to now 30 years, together with the maiden concern which got here out on Dec. 9, 1985, a timeline from 1985 to 2015, and a choice of the 30 most putting pictures that appeared on the pages of the Inquirer.
Banner tales embrace the 1989 death of former strongman President Ferdinand Marcos, the July 1990 earthquake, the 1992 ejection of the US bases, the 1998 independence centennial and the 1999 “Media Shakeup” beneath then President Joseph Estrada, that had advertisers pulling out of the Inquirer.
From the flip of the millennium, the entrance pages chosen embrace the 2003 Oakwood Mutiny, Manny Pacquiao’s 2008 victory over Oscar de la Hoya, and the 2009 funeral of democracy icon and former President Corazon Aquino.
In the 2000s, the memorable occasions coated embrace the devastation wrought by Supertyphoon “Yolanda” in 2013, the 2013 exposé on the pork barrel rip-off by whistleblower Benhur Luy, and Pope Francis’ go to in January 2015.
A complete of 34 individuals from completely different departments—editors, writers, researchers, designers, photographers and editorial manufacturing assistants—labored on the book.
“We’ve done a lot of stuff about our role in Philippine history but this book is really about the Inquirer as an organization. It’s the first one we’ve done that serves to pay tribute (to the people behind the paper),” De Vera mentioned, throughout the book’s launch on Dec. 6, 2015.
“PR professionals can look at this case as a reminder that the opportunity to tell the brand’s story exist even in the simplest experiences,” mentioned Dave S. Buenviaje, PDI Assistant Vice President for Marketing.
“With this project, we hope to share the inside story of the Inquirer and show that the fearless news creators are also fearless innovators, and that more than just creators of daily pages or chroniclers of events, the men and women of Inquirer are shapers of history as well,” he added.
Entries beneath the PR Tools class (Publications) have been judged primarily based on the content material’s relevance, messaging, info sufficiency, suitability to the goal public and excellence of writing and enhancing (50 factors); idea design and artistic execution (20 factors), and affect—the way it achieved its PR goals and engaged the goal public (30 factors).
Other massive winners on this 12 months’s Anvil Awards have been Smart Communications, Inc., which gained Company of the Year, and Manila Electric Company, which bagged the PR Team of the Year.
For its 52nd version, Anvil Awards obtained greater than 400 entries—PR applications or instruments— carried out between Oct. 1, 2015 and Sept. 30, 2016.
Since its inception in 1963, Anvil Awards has grown in scope and stature and now covers a complete of 36 particular classes for applications and instruments, and eight particular classes.