Department of Tourism formally ended their partnership with MCCAN Worldgroup Philippines after the tourism advertisement of the Philippines obtained adverse suggestions from the public due to allegedly copying the thought of the South Africa tourism advertisement that launched in 2014.
DOT anticipated a public apology from Mccan World group over the criticisms that the Department obtained from the netizens after they noticed the large similarity between the PH and SA advertisement.
Department of Tourism undersecretary Kat De Castro launched the official assertion on her official Facebook account.
OFFICIAL STATEMENT OF
THE DEPARTMENT OF TOURISM
AFTER A DILIGENT REVIEW OF THE AD MATERIALS IN QUESTION, THE DEPARTMENT OF TOURISM (DOT) HAS DECIDED TO DISCONTINUE ITS PARTNERSHIP WITH MCCANN WORLDGROUP PHILIPPINES.
IN THE MIDST OF THIS CONTROVERSY, THE DOT EXPECTS A PUBLIC APOLOGY FROM MCCANN OVER THE NEGATIVE FEEDBACK THAT THE DEPARTMENT HAS BEEN RECEIVING, OWING TO THE GLARING SIMILARITIES BETWEEN MCCANN’S “SIGHTS” AD AND SOUTH AFRICA’S AD RELEASED IN 2014.
WE ALSO WISH TO ANNOUNCE THAT WE WILL REOPEN THE PROCUREMENT PROCESS FOR THE PRODUCTION OF A NEW ADVERTISING MATERIAL WHICH WILL BE CONSISTENT WITH THE CURRENT SLOGAN…“IT’S MORE FUN IN THE PHILIPPINES”.
THUS, WE ENCOURAGE THOSE WITH FRESH AND ORIGINAL IDEAS THAT WILL SHOWCASE OUR DIVERSELY-RICH TOURIST DESTINATIONS AND THE UNIQUE FILIPINO HOSPITALITY TO JOIN THIS VENTURE.