Supporters of President Rodrigo Duterte might attribute his victory within the May 2016 elections to Filipino voters’ cynicism with conventional politikos, however the reality was international public relations veteran helped craft his marketing campaign technique.
Broadcaster Ramon Tulfo revealed that David Morey of the worldwide world strategic communications agency DMG Global Inc. was a part of Duterte’s marketing campaign crew.
In his June 17 column for the Philippine Daily Inquirer, Tulfo mentioned Morey labored “secretly and unobtrusively” with Finance Secretary Sonny Dominguez and his brother, Paul, for Duterte’s marketing campaign.
Morey even met the previous Davao City mayor twice on the EDSA Shangri-La lodge with Tulfo to advise him on the best way to win voters over.
“In those meetings, Morey advised Digong to continue with what he was saying and doing during the campaign—like kissing women in public and throwing towels to the crowd—because people liked him for it,” Tulfo recalled.
The broadcaster mentioned Duterte advised Morey throughout their conferences that “the government will become your consultancy client” if he gained the elections.
Among Morey’s distinguished international purchasers had been former US President Barack Obama, GE, Verizon, Pepsi, Mars, McDonald’s, Microsoft, Nike, Procter & Gamble and Disney.
Duterte’s use of a international strategist made him no totally different with two of his opponents within the presidential race, former Interior Secretary Mar Roxas and erstwhile Vice President Jejomar Binay.
Roxas was mentioned to have tapped the providers of American strategist Paul Bograd for his marketing campaign whereas Binay reportedly sought the recommendation of Mellman and Benenson Strategy Groups.