High reward for what seemed to be an enthralling, partaking promotional video launched by the Philippine Department of Tourism (DOT) quickly gave technique to accusations of plagiarism.
Within hours of a business known as Sights being launched underneath the new tourism slogan of ‘Experience the Philippines’, keen-eyed netizens identified the plain similarity to a business produced by South Africa’s tourism authorities in 2015.
The quick movie follows a retired Japanese man known as Mr Uchimura having fun with the sights of the Philippines, such because the Hundred Islands of Pangasinan, the Banaue Rice Terraces in Ifugao, the Paoay Sand Dunes and the colonial quarter of Vigan.
At the tip of the video (spoiler alert) it’s revealed that that Mr Uchimura is blind. He then says: “Here, you don’t have to see the sun to discover radiance; you don’t have to see colors to experience vibrance; you don’t have to see smiles to know you are safe; you don’t have to see to feel you are home.”
The plot and elegance of the business, which was launched yesterday (Monday, June 12) is clearly aligned with the older Meet South Africa promotional video.
After the similarity was identified, McCann Worldgroup Philippines, the promoting company behind the ad, issued a press release denying that it copied anybody else’s work, and saying the movie was impressed by a real story of a visually-impaired retired man within the Philippines.
“We acknowledge the feedback that the way this story was told may have similarities with the South African tourism campaign,” the assertion learn.
“It is unlucky that the DOT has been known as out and accused of plagiarism, for work we now have completed to spotlight the testimonial of an actual retiree.
“We take full duty as ALL concepts and storyboards introduced have been conceptualized by McCann Worldgroup Philippines.
“However, we underscore that there has never been any intention to copy others’ creative work. McCann Worldgroup Philippines has always strived to adhere to our guiding principle, ‘Truth Well Told,’ in everything we do. We stand by the integrity with which this campaign was developed.”
The new business is a part of the DOT’s new marketing campaign and slogan. ‘Experience the Philippines’ that has take the place of the earlier slogan, ‘It’s extra enjoyable within the Philippines’, which has nonetheless been retained as a secondary motto.
DOT spokesman Frederick Alegre dominated out withdrawing or re-editing the business.
“We stand by McCann, we stand by the creative execution of the ad,” he stated. “We know for a fact that the Philippines is a choice destination, a choice place to stay for retirees. It’s all part of the series of ads to show the spirit of the Filipino.”
He added the narrator within the Sights video was a “real” Japanese retiree who lived within the Philippines, in contrast to the South African ad, by which the narrator was a vacationer.
“There are really creative executions to similarly-situated stories that have unique propositions,” Mr Alegre stated. “It can be about anything under the sun we experienced, but we can use it in a different angle. It’s something that is accepted in the advertising industry.”
Here are the 2 movies aspect by aspect: