Everybody loves a good cut price, even those that can afford to pay full value. Whether it’s discounted airplane tickets or that completely good purse from final season, in case you bought it at a marked-down value, you could have bragging rights.
In a method, that’s the patron’s mentality that Watsons has been tapping into for the previous 5 years because it launched its Switch and Save marketing campaign. By now, many Filipinos are conscious of the model’s efforts to teach customers on how they will save on their private care merchandise to allow them to afford extra of issues they actually need.
Since then, Watsons clients throughout the nation have made the swap, selecting the reasonably priced, top quality Watsons various. The vary of in-house merchandise has continued to broaden by means of the years, and now consists of tub objects like bathe gel, shampoo, conditioner, physique lotion and mouthwash in addition to dresser tissues, sheet masks and toothbrushes.
In 2014, the model launched Watsons Generics, vitamin dietary supplements and upkeep medicines providing Filipinos the identical promise of reasonably priced high quality. This section now makes up 20 % of the model’s quantity gross sales.
Last week, Watsons launched two new TV commercials, for Switch and Save and Watsons Generics.
To give a face to the model, Watson introduced in celeb endorsers, particularly Tessa Prieto-Valdes, Christian Bautista, Iya Villania, Edu Manzano and Lorna Tolentino. Last week, they launched their newest endorser, younger actress Kylie Padilla.
“We chose credible endorsers who have a sizable following and who appealed to our different markets,” mentioned Watsons’ advertising and marketing director Viki Encarnacion. “Tessa loves to shop, but she also loves a bargain. She actually shops in Divisoria.”
Manzano and Tolentino are the frontliners for Watsons Generics due to their age and stature. At a trim 60 years outdated, Manzano can go for a man 10 years youthful. “I’m a testament to the efficacy of Watsons Generics,” he mentioned.
Bautista and Villania cater to a youthful market consisting of yuppies and college students who wish to look good, however nonetheless wish to save on private care merchandise. “We have a wide selection of skincare and shaving products for men,” mentioned group advertising and marketing supervisor Karen Fabres.
“When I was approached to be one of Watsons’ endorsers, I was so excited because I’ve been using their products for years,” Padilla mentioned. She and her sisters would replenish on hair remedies and different pampering merchandise, and maintain spa weekends at house.
“Now that Kylie is expecting her first child, who knows—we might even come up with a Watsons baby care line,” mentioned Encarnacion. “After all, Iya also just had a baby, a son named Primo.”
Watsons is gearing up for a number of roll-outs all year long, together with a wheatgrass complement in April, and wholesome smoothies and a detox product in May.
“We really want to expand our Watsons Generics range,” mentioned Watsons well being enterprise director Danilo Chiong. “Generics is growing faster than branded because consumers are starting to realize that they’re less expensive but still high quality.”